Tuesday, June 28, 2011

A trend that isn't going to go away

Grant Wahl's tweet of the Gold Cup television numbers has been making the rounds:



Wahl smartly wonders why the game wasn't shown on the main Fox network, and relegated to FSC. Univision made up the vast majority of those viewing numbers.

In any case, this is further evidence that soccer's American identity is solidly Hispanic, which, in a perfect world, would make it no less American, but America being America of course it does. But chances are most of those Univision viewers were Mexican-Americans rooting for Mexico. Does this tell us anything we don't already know about the direction of US soccer, with regard to MLS?

Not really. Many USMNT fans probably didn't really care that much about the final, either before or after. The Gold Cup seems more like a CONCACAF pep rally than a tournament. Even the post final Bradley recriminations were muted.

But there's no use pretending Hispanic viewing trends in the US are somehow going to go away. The game should have been put on the main Fox network, if only because many more American Hispanics that may have wanted English-speaking commentary on non upper deck cable channel weren't able to get it.

3 comments:

Ryan said...

The bar at which I work doesn't have FSC in their DirecTV package, so we were forced to watch it on Univision.

Grant said...

The fascinating question for me is whether in 30, 40 or 50 years time the grandkids of those Mexico supporters at the Rose Bowl will be Mexico supporters, USA supporters, or have gone off soccer altogether.

The U.S. population is projected to be 30% Hispanic by 2050, so the answer will determine soccer's future in America.

Wooderson said...

@Ryan

I understood around 15% of the Univision commentary. Yet I continued to watch. Why?

the FSC crew is just that bad...