Some of you (well, one of you) has pointed out that all seven (now eight) of my previous posts have been on "meta" media issues. No, this wasn't an accident on my part. It's now my intention now to make AMSL your number one blog for media issues in football, with a slight North American bent.
I made this decision for two reasons. First, as someone who's harped on and on about the importance of creating interesting niche blogs, I thought it was time to narrow the scope of AMSL's broad-ass soccer ray gun. While the jim-jammery of writing about whichever little thought that crept into my head on MLS or the Premier League—both in fiction and non-fiction form—was a lot of fun, it was also fairly unfocused. When it comes down to it, I am not ashamed to say I'm in love with "watching the watchers" in football media (as my enormous six part media series on Pitch Invasion should attest), and I think there's enough writing fuel in that tanker until my next "brief editorial note."
This isn't to say my jim-jammery is dead, which nicely brings me to the second reason for AMSL's shift in focus: I'd like to go on tour. There are one or two websites that have been kind enough to ask me to write for them, and I'll probably only get around to it once I can do so without thinking to myself, "shit, this would have been an amazing post for AMSL!" I've also noticed I tend to do my best writing for sites other than my own, probably out of fear of making them look like shit on my own account. I will be sure to post links here whenever these posts appear.
So there you have it. Not much is changing really, I'll just be doing a lot more HTML surfing, and writing better stuff.