...to create a successful blog/site, there has to be a niche, a particular area of interest. [Football tactics] seemed like a bit of a gap in the market. My favourite blogs are the ones that focus on specific areas: Les Rosbifs about English players abroad, or European Football Weekends about away trips. You know there’s going to be a constant theme, you know they’re the definitive source on that area, you know it’s going to be well-researched and display good knowledge. There should be more sites like that – down to really specific things. I love tactics, but if ZM already existed, I would have done it about something else; another niche area.I've always flirted with the idea of finding the perfect niche in football writing—home fan stands, interviews with groundskeepers from around the world, football media coverage in North America. I even once thought of transforming this into an all CSL blog, and having that be my "beat." The problem is my interest in the footballing universe as a whole is too big. I think the struggle is making yourself the niche. For example, Run of Play writes about pretty much everything under the sun, but his is certainly a unique form in the football blogging sphere.
Meanwhile, AMSL has always been a bit deformed in that regard. I'm not sure I could have it any other way really.